This pop up tea and shake spot had the unique problem of being a store with no front. How do we get more sales without the a location or foot traffic. How do we tell customers where we will be? The answer was to create daily excitement through video content. Making sure every shot of the products capitalize on the refreshing sound of seltzer bubbles popping in a tea or the thick creamy volume of the shake had to be seen up close. It had to be an event any time we were to make an appearance.